Meet Which?: Where Research Makes a Real Difference

Which? is the UK's foremost consumer champion: an independent, not-for-profit organisation whose mission is to make life simpler, fairer, and safer for everyone. At the heart of that mission is rigorous research. Which? tests thousands of products every year in its laboratories, and its expert recommendations help millions of consumers make smarter, safer choices. From identifying fire safety hazards in everyday appliances to calling out the worst products on the market, the work carried out at Which? has a direct, tangible impact on people's lives.

Behind that work is a team of dedicated analysts and researchers. People like Adishree S., Senior Market Analyst in the Which? Product Testing team.

Adishree's Story: From Modern Languages to Market Analysis

Adishree has always been the kind of person who researches before she buys. Whether it was a new phone or a frying pan, she wanted to know the details: the specs, the comparisons, the best value option. It turns out that instinct has translated into a genuinely fulfilling career.

Her route into Which? wasn't a straight line. Adishree studied Modern Languages with Management Studies at the University of Leicester, before gaining experience in media analysis at Kantar Media. When she applied to Which?, it was actually for a different role entirely. But the hiring team recognised that her skills were a stronger fit for the product testing and market research function. She was offered the position, and the rest followed.

It's a telling detail about Which? as an employer: they hire for potential and interest, not just credentials or specific prior experience.

"It just goes to show that at Which?, it's about your interest and potential, not necessarily a specific background."

No two days look the same in Adishree's role. She begins each morning scanning the market, identifying new home appliances entering the shops, reaching out to manufacturers for product information, and meeting with writers, scientists, and editors to decide what matters most for readers. Her job is to cut through the noise of the market and surface the products that deserve a closer look.

She also gets to roll up her sleeves in the lab. In-house testing is a genuine part of the role, which is how she ended up in a photo testing the latest hair stylers. (Someone has to do it.)

But it's the real-world outcomes that Adishree finds most motivating. Her research recently flagged a fridge that didn't meet fire safety requirements; by raising the alarm, she helped ensure it was pulled from the market before it could cause harm.

"Whether we're recommending a Best Buy, or warning people about a Don't Buy, I can see how my research directly helps people make better choices."

If you've ever wondered whether you'd fit in at an organisation like Which?, Adishree's message is simple: take a look. You might be more suited to it than you think.

About The 93% Club

The 93% Club is the UK's largest network for state school students and graduates, championing social mobility and levelling the playing field in careers. We exist to ensure that where you went to school doesn't determine where you end up in your career.

We partner with forward-thinking employers like Which? who share our belief that talent is everywhere, even if opportunity is not. Which? is proud to be listed on our job board, actively recruiting from a diverse pool of talented candidates who bring fresh perspectives, drive, and ambition to the workplace.

If you're a state school student or graduate looking to build a meaningful career at an organisation that genuinely values its people, we encourage you to explore the opportunities available at Which?.

View Which? roles on the 93% Club job board: https://careers.93percent.club/companies/which-5861605

Your background is not a barrier; it's your strength. Take the leap and apply today.

Category: Employer Spotlight | Which? | Research & Product Testing