Digital Marketing Intern
Internship type: Summer 6 weeks (20 July to 28 August 2026)
Location: London (inc. hybrid/homeworking) (Office attendance required on Tuesdays and first/last day).
Team: Marketing
Job Title: Digital Marketing Intern
Mentor/Supervisor: Tanyel Kiani (Senior Digital Marketing Executive)
Salary: £3,108 for the 6-week internship
Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone.
We help millions of people a month with our broad range of useful everyday advice. But did you know we were behind introducing laws around lead-free paint in children's toys in the '60s, seat belts in cars in the '80s and keeping cash machine withdrawals fee-free in the noughties? More recently we successfully campaigned to introduce a law to ensure scam victims are reimbursed if they are tricked into transferring money to fraudsters – a huge victory for consumers.
It’s our brilliant people that make what we do possible. We’re ambitious and collaborative, but also empowering and supportive, so you can bring your best self to work.
Which? is a place where you can do great things, for yourself and the people of the UK.
Click here to find out more about working at Which? and view our Which? LinkedIn page.
IMPORTANT To apply for this role, please submit a cover letter detailing the following (in two pages or less):-
- Please indicate how you meet the eligibility criteria outlined in the job description (see the ‘Eligibility criteria’ section)
- Please share why you want to work at Which? and why you're enthusiastic about getting into the relevant industry.
- Using theSTAR interview technique:
- Describe a time when you had to quickly learn a new skill or adapt to a new situation in a professional or academic setting. How did you handle it?
- Describe a time when you had to take initiative to solve a problem. How did you handle it?
Check out these handy hints and tips to help you make your application.
About the Team
The marketing team at Which? is a commercially focused, performance-driven group responsible for driving membership growth and revenue. We combine creative thinking with data, using insight to shape campaigns that deliver measurable results.
Our work spans paid social, display, email and other digital channels, but the goal is always the same: reach the right audiences, communicate clear value, and convert interest into action. We test, learn and optimise constantly, balancing creativity with commercial accountability.
As a digital marketing intern, you’ll work within a collaborative team where decisions are driven by meaningful performance data. You’ll gain hands-on insight into how paid media campaigns are strategically planned, launched and optimised to deliver measurable business results.
About the internship
- Support paid social and display campaigns designed to drive memberships and leads
- Help plan, build and optimise campaigns with clear commercial objectives
- Learn how to analyse performance data, interpret results and identify opportunities to improve ROI
- Contribute to testing new audiences, messaging and creative formats to improve conversion rates
- Work closely with an experienced team focused on measurable impact and continuous optimisation
Eligibility criteria:
- You must be of school leaving age: You can leave school on the last Friday in June if you’ll be 16 by the end of the summer holidays.
- Currently studying, or looking to build a career, in Digital Marketing or a related field
- Experience using spreadsheets such as Google Sheets or Microsoft Excel
Core skills that will be developed during the internship:
- Verbal communication
- Organisation
- Scheduling
- Navigating an office environment
- Customer focus
- Confident
Things we’re looking for from our interns:
- Drive and passion
- Willingness to learn
- Good work ethic
- Interest in Which? and this area of work
Work Hours & Benefits
This will be a 6 week internship, which will consist of a 35 hour work week.
As much as we’re looking forward to you joining our team, we also want to make sure this internship supports your development and learning goals - we’re a workplace that respects and empowers our colleagues.
At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.
What happens next
If your application is successfully shortlisted, we will contact you to arrange an informal chat/interview.
This will take place via TEAMS and consist of approx 30-45 minutes. Here are the questions we will ask you and feel free to bring along any you would like to ask us.
